Insights
What actually moves the number.
Notes on getting found, on the systems behind it, and on where AI earns its keep in a real business.
No listicles. If we have not run it ourselves, it does not go up here.
Nothing published yet
We would rather have none than have filler.
The first pieces are being written. They will be things we have actually run — what a findability audit turns up most often, what local search rewards this year, and where an AI agent genuinely replaces a task rather than adding one.
In the meantime, the audit is the useful thing. It checks a real site against about 35 items and tells you what each one is costing you.
Or skip the reading.
Tell us what you do and we will look at it directly.
That is faster than any article.
We work with businesses doing $350k+ a year. Below that line the work does not pay for itself — not for you, and not for us.